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5 niacinamide serums · Olive Young Korea sales data

5 Best Niacinamide Serums Koreans Buy (2026), by Olive Young Sales

Five niacinamide serums picked by rule from Olive Young Korea's skincare sales rankings of 6 Sep, 1 Oct and 13 Oct 2026, with Hwahae ratings of 14 Oct 2026. One brand, The Ordinary, is Canadian; the other four come from Korea.

5 products compared · Korean data as of Olive Young Korea 13 Oct 2026 · Olive Young Korea 14 Oct 2026 · Hwahae 14 Oct 2026

The short answer

Start with Anua's Niacinamide 10 TXA 4 Serum if you want the niacinamide serum Koreans buy most: it was #13 in Olive Young Korea's skincare ranking on both 1 Oct and 13 Oct 2026. Its Korean list puts niacinamide third at 10 percent, with tranexamic acid fourth.

Two picks rest on one category sales list of 14 Oct 2026 only, and we did not test these serums on skin.

Our 5 picks at a glance

  1. Anua Niacinamide 10 TXA 4 Serum · best for: Most readers, our data pickRanked #13 twice at Olive Young Korea: on 1 Oct and 13 Oct 2026.
  2. The Ordinary Niacinamide 10% + Zinc 1% · best for: The short ingredient listClimbed #71, #35, #14 on Olive Young Korea's skincare chart, 6 Sep to 13 Oct 2026.
  3. DERMA FACTORY Niacinamide 20% Serum · best for: The highest niacinamide sharePlaced #45, #59 and #28 on three Olive Young Korea charts through 13 Oct 2026.
  4. primera PDRN Niacinamide 10% Glow Serum · best for: Korean list confirmed on AmazonNumber 18 in Olive Young Korea's serum sales list on 14 Oct 2026.
  5. DERMA FACTORY Niacin Tranexamic 13% Serum · best for: A short list with tranexamic acidSerum sales position 76 at Olive Young Korea, checked 14 Oct 2026.

Prices and where to buy ↓

How we picked · Research-based — not personally tested · Korean data as of Olive Young Korea 13 Oct 2026 · Olive Young Korea 14 Oct 2026 · Hwahae 14 Oct 2026 · How we research →

The 5 picks, one by one

The Korean figures on the cards: Skincare rank = Olive Young Korea — skincare rank (Olive Young Korea, 13 Oct 2026) · Sales position = Olive Young Korea — essences & serums by sales (position) (Olive Young Korea, 14 Oct 2026) · Hwahae rating (reviews) (Hwahae, 14 Oct 2026)

1

Anua Niacinamide 10 TXA 4 Serum

best for: Most readers, our data pick
Pink dropper bottle of Anua Niacinamide 10 TXA 4 Serum, 30 ml, with a white dropper bulb and silver collar; the label shows a large '10+' and 'NIACINAMIDE 10 + TXA 4' on a white background.

In Korea: Skincare rank: #13 (13 Oct) · #13 (1 Oct) · #61 (6 Sep) (Olive Young Korea, 13 Oct 2026) · Sales position: #14 (Olive Young Korea, 14 Oct 2026)

Anua
Niacinamide 10 TXA 4 Serum
30 ml

Anua's Niacinamide 10 TXA 4 Serum leads our order: #61, #13 and #13 in Olive Young Korea's skincare ranking on 6 Sep, 1 Oct and 13 Oct 2026, each time as a two-bottle set. Its Korean notice lists niacinamide third at 10 percent and tranexamic acid fourth at 4 percent, with arbutin and betaine salicylate further down. Hwahae gives it 4.27 from 484 reviews (14 Oct 2026).

Good for
  • You want the niacinamide serum with the highest median rank of these five
  • You want niacinamide and tranexamic acid in one step
Skip it if
  • Children aged 3 and under: the Korean notice rules it out

Watch out: Its ranked listing is a two-bottle set, not the single bottle. The Amazon US list has the same ingredients in another order, so the formula is not confirmed.

Texture: Dropper bottle.

Label caution: The Korean notice says not to use it on children aged 3 and under, and notes that arbutin has caused papules and mild itching in human-application test data.

Images: Anua official site

See price on Amazon · Amazon US

Not confirmed to be the same formula as the Korean version (as of 14 Oct 2026): Amazon US, YesStyle

Check price at Amazon US
All prices ↓
2

The Ordinary Niacinamide 10% + Zinc 1%

best for: The short ingredient list
A frosted glass dropper bottle with a white The Ordinary label reading 'Niacinamide 10% + Zinc 1%', on white

In Korea: Skincare rank: #14 (13 Oct) · #35 (1 Oct) · #71 (6 Sep) (Olive Young Korea, 13 Oct 2026) · Sales position: #5 (Olive Young Korea, 14 Oct 2026)

The Ordinary
Niacinamide 10% + Zinc 1%
60 ml

The Ordinary's Niacinamide 10% + Zinc 1% is the one non-Korean serum here: it is made in Canada and climbed from #71 to #14 in Olive Young Korea's skincare ranking between 6 Sep and 13 Oct 2026. Its Korean notice has 11 ingredients, with niacinamide second at 10 percent and zinc PCA fourth. The 60 ml listing holds 4.7 from 14,860 Olive Young reviews, and Hwahae shows 4.11 from 3,686 (14 Oct 2026).

Good for
  • You want few ingredients and a large review base
Skip it if
  • You only buy Korean brands

Watch out: Hwahae rates it 4.11, the second lowest of the five. Amazon US sells the 30 ml bottle and shows no ingredient list to compare.

Texture: Dropper bottle.

Label caution: The Korean usage text recommends a patch test before use and says to stop if irritation occurs.

Images: The Ordinary Olive Young product page

See price on Amazon · Amazon US

Not confirmed to be the same formula as the Korean version (as of 14 Oct 2026): Amazon US, YesStyle

Check price at Amazon US
All prices ↓
3

DERMA FACTORY Niacinamide 20% Serum

best for: The highest niacinamide share
A clear pump bottle with a white and green lab-style label reading 'Niacinamide 20% Serum', on white

In Korea: Skincare rank: #28 (13 Oct) · #59 (1 Oct) · #45 (6 Sep) (Olive Young Korea, 13 Oct 2026) · Sales position: #3 (Olive Young Korea, 14 Oct 2026)

DERMA FACTORY
Niacinamide 20% Serum
30 ml

DERMA FACTORY's Niacinamide 20% Serum ranked on all three dates and was #3 among essences and serums by sales at Olive Young Korea on 14 Oct 2026. Its Korean notice names just three ingredients: Damask rose water at 64.5 percent, niacinamide at 20 percent and glycerin at 8 percent. The single 30 ml listing holds 4.8 from 23,042 Olive Young reviews, the most of these five.

Good for
  • You want the most niacinamide per bottle of these five
  • You want a plain bottle, not a promo set
Skip it if
  • Skin that reacts to high niacinamide percentages

Watch out: The Korean notice names only three ingredients, so we could not check the full list. Its median rank, 45, is the weakest of the three serums that ranked on all three dates.

Texture: Pump bottle.

Images: DERMA FACTORY Olive Young product page

See price on Amazon · Amazon US

Not confirmed to be the same formula as the Korean version (as of 14 Oct 2026): Amazon US

Check price at Amazon US
All prices ↓
4

primera PDRN Niacinamide 10% Glow Serum

best for: Korean list confirmed on Amazon
A tall silver pump bottle with a clear cap and a large rose-brown 'pmr' logo, on white

In Korea: Sales position: #18 (Olive Young Korea, 14 Oct 2026) · Hwahae rating: 4.00 (29) (Hwahae, 14 Oct 2026)

primera
PDRN Niacinamide 10% Glow Serum
30 g

primera's PDRN Niacinamide 10% Glow Serum is in on Olive Young Korea's essence and serum sales list: #18 on 14 Oct 2026, though it missed all three skincare Top 100s. Its Korean notice lists niacinamide third, then panthenol, hydrolyzed DNA, glutathione and titanium dioxide with iron oxide for color. The Amazon US listing we link, sold by primera, shows the same 41 ingredients in the same order.

Good for
  • You order from the US and want the Korean ingredient list confirmed
Skip it if
  • You want a clear serum: the list has colorants

Watch out: Hwahae shows 4.00 from just 29 reviews on 14 Oct 2026. Amazon US sells a 25 g bottle; Korea sells 30 g.

Texture: Airless pump bottle; pink, per the Korean listing.

Images: primera Olive Young product page

See price on Amazon · Amazon US

Check price at Amazon US
All prices ↓
5

DERMA FACTORY Niacin Tranexamic 13% Serum

best for: A short list with tranexamic acid
An amber glass pump bottle with a black cap and a white and orange lab-style label, on white

In Korea: Sales position: #76 (Olive Young Korea, 14 Oct 2026) · Hwahae rating: 4.37 (122) (Hwahae, 14 Oct 2026)

DERMA FACTORY
Niacin Tranexamic 13% Serum
30 ml

DERMA FACTORY's Niacin Tranexamic 13% Serum takes the last place on our rule: #76 on Olive Young Korea's essence and serum sales list on 14 Oct 2026. Its Korean notice names four ingredients: sea buckthorn water at 65 percent, niacinamide at 10 percent, tranexamic acid at 3 percent and ethyl ascorbyl ether at 1 percent. Hwahae gives it 4.37 from 122 reviews (14 Oct 2026).

Good for
  • You want niacinamide and tranexamic acid with a short named list
Skip it if
  • You want a serum with a long sales record in Korea

Watch out: Its Olive Young listing had only 12 reviews on 14 Oct 2026. The Amazon US listing shows no ingredient list, so it was not compared.

Texture: Amber pump bottle.

Images: DERMA FACTORY Olive Young product page

See price on Amazon · Amazon US

Not confirmed to be the same formula as the Korean version (as of 14 Oct 2026): Amazon US

Check price at Amazon US
All prices ↓

Prices and where to buy

United States

StorePrice (date)Ships fromLink
Anua Niacinamide 10 TXA 4 SerumFormula not confirmed (see card)Amazon USSee price on Amazon—Check price at Amazon US
YesStyleCheck the price at the storeShips from outside the US — duties may applyCheck price at YesStyle
The Ordinary Niacinamide 10% + Zinc 1%Formula not confirmed (see card)Amazon USSee price on Amazon—Check price at Amazon US
YesStyleCheck the price at the storeShips from outside the US — duties may applyCheck price at YesStyle
DERMA FACTORY Niacinamide 20% SerumFormula not confirmed (see card)Amazon USSee price on Amazon—Check price at Amazon US
primera PDRN Niacinamide 10% Glow SerumAmazon USSee price on Amazon—Check price at Amazon US
DERMA FACTORY Niacin Tranexamic 13% SerumFormula not confirmed (see card)Amazon USSee price on Amazon—Check price at Amazon US

Prices are what we saw on the date shown and change often.

How to choose

Side by side

ProductNiacinamide on the Korean ingredient listOther ingredients on that listSizeKorean data
Anua Niacinamide 10 TXA 4 Serum3rd, 10% per the noticeTranexamic acid 4th (4%), arbutin, alpha-arbutin, betaine salicylate, panthenol30 mlSkincare rank: #13 (13 Oct) · #13 (1 Oct) · #61 (6 Sep) · Sales position: #14
The Ordinary Niacinamide 10% + Zinc 1%2nd, 10% per the noticeZinc PCA 4th (1% as zinc); 11 ingredients in all60 mlSkincare rank: #14 (13 Oct) · #35 (1 Oct) · #71 (6 Sep) · Sales position: #5
DERMA FACTORY Niacinamide 20% Serum2nd, 20% per the noticeDamask rose water (64.5%) and glycerin (8%): the only three ingredients the Korean notice names30 mlSkincare rank: #28 (13 Oct) · #59 (1 Oct) · #45 (6 Sep) · Sales position: #3
primera PDRN Niacinamide 10% Glow Serum3rd (no percentage on the notice; the US name says 10%)Panthenol, hydrolyzed DNA, 3-O-ethyl ascorbic acid, glutathione; titanium dioxide and iron oxide colourants30 gSales position: #18 · Hwahae rating: 4.00 (29)
DERMA FACTORY Niacin Tranexamic 13% Serum2nd, 10% per the noticeSea buckthorn water (65%), tranexamic acid (3%), ethyl ascorbyl ether (1%): the four ingredients the notice names30 mlSales position: #76 · Hwahae rating: 4.37 (122)

Korean data in this table: Skincare rank = Olive Young Korea — skincare rank (Olive Young Korea, 13 Oct 2026) · Sales position = Olive Young Korea — essences & serums by sales (position) (Olive Young Korea, 14 Oct 2026) · Hwahae rating (reviews) (Hwahae, 14 Oct 2026)

From the Korean ingredient notices at Olive Young Korea (14 Oct 2026); position = place on that list; not an effect claim.

How we picked

Pool: every serum, ampoule or essence whose Korean product name says niacinamide (Olive Young category: essence/serum/ampoule; promo brackets ignored) in Olive Young Korea's skincare sales ranking Top 100 on 6 Sep, 1 Oct and 13 Oct 2026, plus the 144 best-selling items in that category on 14 Oct 2026. Every pick's Korean ingredient notice lists niacinamide in its top three.

Left out: listings that bundle several different serums, and names that say niacinamide only inside a promo bracket. Creams and pads with niacinamide are other categories.

Order: how many of the three Olive Young Korea skincare rankings each serum appears in, then its median rank (missing = 101), then its place in the essence/serum/ampoule sales list on 14 Oct. Price and commission play no part.

1 of the 5 products with an Olive Young Korea rank reached it through a promotional listing (influencer pick, Olive Young pick, collab or sale).

Ranked products that came from a gift-set or bonus listing (an extra item or a second unit in the pack): 2 of 5 — a rank can partly reflect the deal.

None of these was tested on skin by us; the order comes from the Korean data on this page.

Bottom line

For most US readers, Anua's Niacinamide 10 TXA 4 Serum is the pick.

It was in Olive Young Korea's skincare Top 100 on 6 Sep, 1 Oct and 13 Oct 2026, with the highest median rank of these five, and its Korean list puts niacinamide third at 10 percent. The Amazon US listing we link ships from Amazon.

Questions, answered

Which niacinamide serum do Koreans buy the most right now?

Anua's Niacinamide 10 TXA 4 Serum, by our three-date rule. It placed #61, #13 and #13 in Olive Young Korea's skincare ranking on 6 Sep, 1 Oct and 13 Oct 2026. On the essence and serum sales list of 14 Oct, DERMA FACTORY's 20% serum and The Ordinary's serum sat higher, at #3 and #5.

Is the Anua Niacinamide 10 TXA 4 Serum worth it?

Anua's serum is worth a look if Korean sales matter to you: it ranked on all three dates, #13 on 13 Oct 2026. The catch is a middling Hwahae score, 4.27 from 484 reviews on 14 Oct 2026, and a US listing whose ingredient order differs from the Korean notice.

Why is The Ordinary on a list of serums Koreans buy?

Because Koreans buy it. The Ordinary is a Canadian brand, but its Niacinamide 10% + Zinc 1% was in Olive Young Korea's skincare Top 100 on all three of our dates, #14 on 13 Oct 2026. We allow at most two non-Korean brands in a list of five, and only with Korean sales data. Our list of foreign brands Koreans buy covers more of them.

Which niacinamide serum is right for my skin?

Start from the ingredient lists, since we did not test these on skin. The Ordinary has 11 ingredients and DERMA FACTORY's notice names three, while Anua lists 51, including arbutin and betaine salicylate. primera's list has colorants, so skip it if you want a clear serum.

Is 20% niacinamide better than 10%?

A higher number only tells you how much of the bottle is niacinamide; we did not test what it does on skin. DERMA FACTORY's notice states 20 percent, while Anua, The Ordinary and DERMA FACTORY's Niacin Tranexamic serum state 10 percent. If your skin reacts easily, starting with a lower percentage is the cautious choice.

More questions
Can I use these serums together with vitamin C?

Several already combine them on one list: Anua and primera list 3-O-ethyl ascorbic acid, and DERMA FACTORY's Niacin Tranexamic serum lists ethyl ascorbyl ether. If you add a separate vitamin C serum, follow each brand's directions and add one new product at a time.

Is the niacinamide serum on Amazon US the same as in Korea?

primera's is, as far as the list goes. Its Amazon US listing showed the same 41 ingredients in the same order as Olive Young Korea's notice on 14 Oct 2026. Anua's Amazon US list has the same ingredients in another order, and The Ordinary's and DERMA FACTORY's Amazon US pages show no full list we could compare.

Why is Anua's serum also on another of our lists?

Because its Korean name names a concern as well as niacinamide. Anua's serum also sits on our list built from concern words in Korean listing names; this page sorts by the ingredient in the name instead. The other four picks here are not on that list.

Sources

Updated 2026-11-06